There are a number of ways to track the effectiveness of your digital marketing campaigns. Some key metrics to monitor include:
- Website traffic: How many visitors are coming to your website?
- Lead generation: How many leads are you generating?
- Conversion rate: What percentage of visitors are converting into customers?
- Social media engagement: How many people are liking, sharing, and commenting on your social media posts?
- Email open rates and click-through rates: How many people are opening your emails and clicking on your links?