There are a number of ways to track the effectiveness of your digital marketing campaigns. Some key metrics to monitor include:

  • Website traffic: How many visitors are coming to your website?
  • Lead generation: How many leads are you generating?
  • Conversion rate: What percentage of visitors are converting into customers?
  • Social media engagement: How many people are liking, sharing, and commenting on your social media posts?
  • Email open rates and click-through rates: How many people are opening your emails and clicking on your links?