Sharing quality content on social media is only effective if it reaches the right audience. While this sounds like a simple concept, many brands don’t achieve the reach they desire because they aren’t defining their target audience successfully. The following strategies will help your brand better identify your target audience as you find the best ways to connect with them:
Create a Target PersonaWhile there are over 3 billion people active on social media, not all users are your target audience. Creating a target persona will help you identify the key qualities of your ideal customer.
When creating your customer persona, consider the following factors:

  • Gender
  • Age
  • Location/Time Zone
  • Average Income
  • Likes/Dislikes
  • Needs & Preferences
  • Spending Power/Patterns
  • Challenges
  • Stage of Life

Remember, the more detailed the persona, the better your marketing efforts will be.
Further Define Your NicheUnderstanding your target audience isn’t just about knowing who they are. Knowing the size of your audience will also help you determine how to narrow your niche. Ultimately, the more you’re able to narrow your niche, the better you’ll be able to expand your reach.
Pay attention to your social media analytics to get a better idea of the people that already interact with and support your brand. This way, you’ll be able to gain a better sense of your brand’s followers, fans, and clients.
Use Audience Insight Tools Data is an important part of cultivating your target audience. Every social media marketing strategy should use solid data sets to better optimize their social campaigns. While analyzing data can be overwhelming, it’s an important step in refining your promotional efforts.
With the help of insights and similar metrics, you’ll be able to gather important data on your audience. This information will help you identify the location, size, and extent of your audience.
Send Surveys With Email CampaignsEmail campaigns are another way to gather more information on your target audience. With the help of in-email surveys, you’ll be able to ask your subscribers about their preferences on social media.
Whenever someone new subscribes to the list, ask for input about their favorite social media platforms. In these surveys, consider questions such as:

  • What’s your favorite social network?
  • What blogs do you read?
  • What brands do you follow/engage with?

You can craft your survey in your email newsletter or use Google Forms to create a lengthier option.
Use these survey responses to further segment your audience according to their interests. This information will help you better understand who your audience is. Moreover, it will help you create targeted content that your audience is sure to love.
Keep track of your campaign’s success by regularly checking your posts’ insights. This way, you’ll be able to determine how well your content is performing and see if you’re reaching the right people.
By better refining your target audience, you’ll be able to build a stronger relationship and make connections with future clients and customers. Use this guide to make sure you know who your audience is and have a clear idea of how to reach them.

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